Over
the past several years, my work and career as a graphic artist
have become the topic of many term papers written by university
design
students throughout the world. After conducting several "e-mail
interviews", I have decided to post some of those questions
and answers for anyone who might need some information or advice
about the profession. There is also a little bit about the development
of the font, Papyrus.
Special
thanks to grahic designer, Marsha Mohan, a graduate of
the Art Institute of Fort Lauderdale, whose
questions below typify what many students want to know about
a career as a professional artist.
2003
INTERVIEW 1. Who are some of your artistic influences? What is it about their work that
inspires you?
Joseph
Clement Coll and Richard M. Powers influence my pen & ink
drawings. I love the way they capture detail and use negative
space. I have always been inspired by artists from the Arts & Crafts
Movement (William Morris) and Art Nouveau (Will Bradley) because
of their references to ancient and medieval work. Another inspiration
for creating contemporary graphic design has been the works of
Paul Rand and Milton Glaser of the New York School. Their designs
are visionary and timeless.
2.
Did any of them directly influence specific pieces of your
illustration or design?
My
architectural renderings, including the lithographs on my website
are directly inspired by Powers. My general graphic design direction
is
influenced by Modernism and The New York School yet I still hope to discover
something in myself that is truly an innovative and totally original style.
3.
Your dad probably had a big part of you becoming the artist
you are today. How did he help you during your younger years?
I
always wanted to be a professional musician. Although my father,
a successful graphic designer at IBM, did not approve of that
decision, he helped me buy a bass and amplifier so I could play
in a band with my high school buddies. He said it would be easier
for me to make a living being a commercial artist. When I was
ready to go to college, his example of providing for our family
silently convinced me to forgo my ambitions to attend music school
and helped me to decide to major in graphic design. My parents
paid for my first two years of school so I wanted to make them
proud of me.
4.
Is there one particular area (lithographs, illustration, graphic
design, website design, typography) of your work that you enjoy
the most and why?
There
is no favorite...I love it all. I am never bored in this field
and I
think it is very exciting that there are so many different ways to express
yourself as a creative person.
5.
What is the most fulfilling aspect of your job? The least?
What
I like most about my job is that I can make a great living at
what I love to do... creating art and design. My father was right.
I lived the
"starving artist" life for quite a while, which was all right while
I was single, but after I grew up (somewhere around 36-the present), I was ready
to apply myself to a steady, full-time job and was able to find several rewarding
creative positions. My freelance assignments have also been very lucrative. The
least favorite thing about this line of work is the late hours that are sometimes
necessary.
6.
What important skills do you feel a designer needs to be successful
today?
Computer
and software skills are obviously a must as well as good sense
of design; either natural or acquired by training. A designer
who can also communicate clearly using verbal as well as visual
means will have a greater advantage. I think the most important
skills a designer needs is to be able to work well with and respect
other people (yes, these are skills). Egos run rampant in this
business and, no matter how "good" they are, I would
never hire prima donnas or recommend them to anyone. They make
the business side of graphic design very ugly.
7.
What would you still like to accomplish in your career?
I
want to design a U.S. Postage stamp. My resume is on file with
those of a million other graphic designers at the U.S. Postal
Service, just waiting to be selected.
8.
What accomplishments are you most proud of?
My
website, the Papyrus font and most recently, my design degree.
9.
Have technical advances affected your work and if so how?
Yes.
Designing websites help me to think in terms of creating in a
multidimensional space and allows me to lead my audience to many different
places in that space. Using Flash lets me design with motion and time. Today's
technology allows me to create with ease and affordability that was not possible
ten years ago.
10.
What was it about this field that made you want to go into
it?
Since
I was a kid, I loved to paint and draw. When I found out that
I could actually make a living at it, I decided to pursue art
as a career. I could not fathom working my whole life at I job
that I hated.
11.
How did you come up with the font, Papyrus? How long did it
take to perfect it and how did you name it?
I
was working at an ad agency in Pompano Beach, FL and we had some
down time for about three months, so I took a calligraphy pen
and some textured paper and just started drawing "old" looking
alphabets in many different styles. I was thinking about the
ancient Middle East and I then began writing words, dates and
phrases from the history of that time in all upper case lettering.
I soon came up with what vernacular writing may have looked like
if the English language existed 2000 years ago. It probably would
have been written on papyrus and I thought that would be the
perfect name for the font. I then started drawing letters and
numbers (about thirty examples of each character in the alphabet)
until I felt like I had a unified font set. I added a lower case
set because it would make the font more versatile and have a
broader appeal. I selected the best character from each of the
thirty examples, then submitted the final font set, Papyrus to
ten different type foundries and Letraset was the one that picked
it up. They wanted me to make some alterations and submit 3-inch
high hand-lettered masters to duplicate. The whole process from
concept to the submission of the final art took about seven months.
12.
How and when did you start creating fonts?
Creating
fonts was always a hobby that I enjoyed whenever there was nothing
to do at work. I created Blackstone and Mirage while I was working
at an ad agency in Boston, and I created Letterpress Text and
Virus while I was working at another job. It is a very constructive
and somewhat lucrative way to kill time.
13.
What are some bad habits that graphic designers need to avoid
in order to be successful? Do you have any bad habits that
you need to work on?
Thinking
that you are too good to get input on a design is one bad habit.
Never let a piece of work go to the printer without other people's
opinion of it and look at critique as a form of inspiration rather
than a put down. One bad habit that I have is being lazy. There
are so many easy solutions to some design problems that I just
take to quick, easy and cheap way out. It's also a tendency not
to fight a clients bad ideas, but just give them what they want.
But, I'm workin' on it.
14.
What was the most difficult part of getting to where you are
today?
Deciding
what I wanted to do. I always wanted to be a professional bass
player when I was single, so I quit my agency job at 29 to pursue
a music career. I spent six years as a performer while freelancing
as an illustrator. At times I made good money and had a great
time, but other times I was quite destitute and depressed...
it was very disillusioning. At 39 and married with a child, I
realized that I did not want to be a professional musician anymore
so I started back on the graphic design career track, but was
behind almost 10 years. During my "mid-life crisis" (those
things actually happen), I decided wanted to be a Design Director
and went back to finish art school. Now, I am playing catch up
really fast and was just promoted to Creative Director at my
job few months ago.
15.
You've done both freelance and held company positions, is there
one that you prefer or enjoy more than the other?
At this point in my life, I like working for a company. I know there are
some drawbacks (I have to wear a tie), but higher level positions are the most
rewarding. As a creative director, there is more creative control over projects
as well as attractive compensation. Boston is an expensive place to live but,
as a struggling artist friend of mine once said after he got a real job, "I
am finally making adult money."
16.
When starting a project, is there a particular process or path
you follow to get to the end result?
This
may sound funny, but I tell this to all of my designers... When
I start a project, I feel a real pain inside. In the beginning,
there is white space. I add content and there is chaos. It hurts,
so I keep working on the piece, changing fonts, colors, layout
until the pain goes away. Then I continue to work on it until
I feel good to great... then it's done.
17.
Are there any particular trade publications you subscribe to
for updates in the field or use for inspiration?
Communication
Arts, Print and HOW Magazine are my favorites.
18.
In your opinion, how has the field of graphic design changed
since you started?
I
began working as a paste-up artist/designer in 1979. Back then,
you need to be able to draw in order to design anything. All
ideas need to be sketched out in pencil first, then "comps" of
the best ideas were meticulously rendered in colored marker before
being presented to the client. Most of the production work, layout
and photo-retouching was done by hand and took many hours. Computer
graphics were introduced in the mid 1980's but the output was
very poor in quality and was shunned by many designers, including
myself. But by 1994, the quality had greatly increased and I
started using computers as well. Today, designers do not necessarily
need to draw in order to design, but it helps. The advent of
graphics software and inexpensive computers opened the door for
many untrained "designers" to enter the field which
lead to a profusion of bad work. But there has also been an increase
of truly exceptional work as skilled designers are afforded more
avenues to explore and execute their ideas.
19.
We all hit road blocks when working on a project. What do you
usually do to clear your head and get back to a productive
state of mind?
I
don't know why, but eating helps. If I am stuck on a project,
I just leave it alone and come back the next day. Some of my
best inspiration comes when I am lying in bed at night just before
I go to sleep. Checking out the design annuals always helps.
20.
What advice can you give to a graduate who is just starting
out in the field of graphic design?
Don't
give up. It is a very tough environment right now with the economy
the way is is. Jobs are scarce and it may get worse, but if this
is your dream then persevere. I went to school for graphic design
with intentions of working in graphic design. I had no other
skill (except in music, but that's kinda the same thing). Working
at some other job was not an option for me. I did however work
at restaurants after I got out of school for some quick cash
and free food so that was cool, but it was only temporary. In
a great economy, companies will hire anybody and may overlook
true talent. In a bad economy, if companies are hiring at all,
they seek only the best. The competition is much tougher now,
but again, if this is really what you want, don't let anything
stand in your way.
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